Additionally, the “Traffic Sources Comparison” feature provides an overview of digital marketing channels for multiple competitors simultaneously. For those new to SEO, ‘bounce rates’ refer to the percentage of visitors who visit a website and then leave without accessing any other pages on the same site. It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed.
The tool’s main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. “The free version of the Yoast plugin is great for small businesses.
While it doesn’t replace dedicated SEO platforms, it excels at showcasing BHS Links your agency’s work through professional presentations of complex data. For SEO agencies looking for advanced client reporting, AgencyAnalytics offers a specialized solution that can save countless hours of manual work. This platform focuses on the critical client communication aspect. Screaming Frog offers a free version limited to 500 URLs and a paid version at $259/year per user.
The best SEO tools of 2025 in full:
Google Analytics 4 is a web and app analytics tool that helps users measure and analyze user behaviour. It’s used by businesses and marketers to track how users interact with websites and apps, providing insights into engagement and performance. Features include crawling websites to find broken links, analyzing metadata, and reviewing site architecture. You can also generate XML sitemaps and identify duplicate content across your pages. Your team can use detailed audits to improve on-page SEO and resolve technical issues efficiently. Features include performance data, backlink analysis, and keyword research.
Moreover, the extension is designed to be lightweight and user-friendly, offering quick SEO insights without the complexity or depth of more advanced, paid SEO tools. While it doesn’t provide the extensive analytics and deep-dive capabilities of these more comprehensive tools, it’s an excellent choice for basic, on-the-go SEO analysis. Despite its comprehensive features, Google Analytics can be complex, with a steeper learning curve than GSC. MarketMuse is a versatile tool that caters to individuals, small and large teams alike. It is designed in such a way that it can help individuals and large organizations efficiently. It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic.
More Free SEO Tools from Moz
When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.
But this next tool changed the game by leveraging AI to make keyword research faster and easier. There is also a 1-day free trial to take Phrasly for a spin before committing to a paid subscription. We tested a bunch of content creation and optimisation AI tools.
- As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there.
- It analyzes your existing content and suggests ways to improve its rankings.
- See what SERP features are surfacing in the results for a given keyword to better understand the likelihood of getting an organic click versus aiming for inclusion in SERP features.
Best SEO tool for Content Optimization: Surfer SEO
I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration.
It provides easy access to advanced metrics on webpages and SERPs. Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension. An excellent feature of Ubersuggest is its ability to filter out keywords you’re not interested in from search results. CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO. This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, a click-through rate date, and SERP analysis.
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